«Made in Social» at Teatro Sala Umberto, Monday, January 25, 2027

In short. On Monday, January 25, 2027 at 9:00 p.m., Teatro Sala Umberto, at via della Mercede 50 in Rome, hosts «Made in Social, comicità da algoritmo», a show with Alessandra Merico, Le Gemelle Vangone and Enzo Casertano, directed by Samuele Orini.

Illustrazione ad acquerello generata con intelligenza artificiale

Illustrazione generata con intelligenza artificiale: non è una fotografia di Teatro Sala Umberto né dell'evento.

On Monday, January 25, 2027 at 9:00 p.m., Teatro Sala Umberto, at via della Mercede 50 in Rome, hosts «Made in Social, comicità da algoritmo», a show with Alessandra Merico, Le Gemelle Vangone and Enzo Casertano, directed by Samuele Orini. Full-price tickets cost from €22 to €30 depending on the section. Tickets are bought online.

Made in Social: watercolor illustration of a theater stage with a sofa, a lamp and light beams, audience seen from behind — AI-generated illustration: not a photograph of Teatro Sala Umberto or of the event.

Updated November 9, 2026.

The event

«Made in Social» brings the everyday experience of scrolling through a phone to the stage. An LED wall lights up, Paolo Hendel voices the algorithm, and creators step out of the screens onto the stage. Through online dating, single life, sexuality, couple crises and lightly handled health topics, the show blends irony, rhythm and reflection on modern relationships. It runs about 90 minutes.

The cast includes Alessandra Merico, Le Gemelle Vangone and Enzo Casertano, along with the gynecologist Monica Calcagni in a special appearance and Emiliano Luccisano. Samuele Orini directs.

Where it takes place: Teatro Sala Umberto

Teatro Sala Umberto is at via della Mercede 50. Designed by the architect Andrea Busiri Vici, the hall opened in 1882 as a concert hall called «Teatro della Piccola Borsa»; after a renovation in 1980 it became a theater again in 1981. Alessandro Longobardi has been artistic director since 2002. Also on its calendar are «Captivo» by Gianfranco Gallo, through January 24 and «Don Giovanni», from February 2 to 14, 2027.

Practical information

Date: Monday, January 25, 2027
Time: 9:00 p.m.
Venue: Teatro Sala Umberto, via della Mercede 50, 00187 Rome
Running time: about 90 minutes
Tickets: premium orchestra €30, orchestra €26, balcony €22 (full price); online
Getting there: use the ATAC route planner

Frequently asked questions about Made in Social

What kind of show is it?

It is a comedy about social media and love in the age of scrolling, with an LED wall on stage and Paolo Hendel as the voice of the algorithm.

Who is in the cast?

Alessandra Merico, Le Gemelle Vangone and Enzo Casertano, with the gynecologist Monica Calcagni in a special appearance and Emiliano Luccisano. Samuele Orini directs.