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Arriva Lucilla, the new show by Lucilla, the Alman Kids children's character with over a billion views on YouTube, is on stage on Sunday, November 22, 2026 at 18:00 at Teatro Brancaccio, Via Merulana 244 (00185 Rome), in Esquilino. The show lasts about 75 minutes with no intermission and is designed for preschool and elementary school children, but suitable for the whole family. Prices published by the theater range from 33 euros in the second balcony to 42 euros in the premium orchestra seats. A ticket is needed from 12 months of age and for every adult. You buy it on the theater's official website, which links to the authorized presale circuit, or at the box office at Via Merulana 244. The nearest stop is Vittorio Emanuele on metro A. Buses 16, 75, 714, 717 and C3 run along Via Merulana.
Language: performed in Italian. No English version or English surtitles are announced.

Arriva Lucilla is a family show halfway between a concert and a musical, on stage at Teatro Brancaccio on Sunday, November 22, 2026 at 18:00, running 75 minutes with no intermission, with tickets from 33 to 42 euros.
A single Rome performance, Sunday, November 22 at 18:00. The late-afternoon time is designed for little ones: the show ends around 19:15, in time for dinner and for getting home without upending the evening.
The theater publishes these full prices: premium orchestra 42 euros, orchestra A 40 euros, orchestra B 37 euros, first balcony A 35 euros, first balcony B 33 euros, second balcony A and B 33 euros. A ticket is required from 12 months of age and for every adult in the house.
You buy the ticket from the show's page on the official Teatro Brancaccio website, which links to the authorized presale circuit, or at the box office. The production states that once purchased, tickets can't be exchanged or refunded.
At almost all dates there's a meeting with Lucilla at the end of the show, limited to 50 tickets and sold separately. You buy one pass per family, while supplies last, and each pass includes a bag of exclusive goodies. The theater box office is open Tuesday to Saturday from 16:00 to 19:00. On Sunday it opens during show hours.
Lucilla is Alman Kids' flagship Italian-language character, a singer who in the story comes from the sun to play and sing with children, and who became popular on YouTube.
The label's official description puts it this way: Lucilla comes from the sun bringing rays of happiness to play and sing with children. The show's website repeats it in words aimed at the little ones: touch the sun to hear her voice. It's a character built on children's imagination, and they wait for her and recognize her.
According to the Alman Music profile, the artist who brings Lucilla to life has a degree in Education Sciences and has combined in the character her great passions: singing, dancing and a love for children. It's a detail that explains the tone of the shows, entertaining and at the same time playful and educational.
The popularity was born on YouTube. The label's profile notes that Lucilla's videos and songs passed 700 million views in a little over two years. The theater's description now speaks of over a billion views and calls her the most followed character among preschool children.
After her online success, Lucilla started performing live across the country, in theaters, arenas, shopping centers and the major amusement parks. Arriva Lucilla is the new theater tour, presented as a completely renewed show.
The production presents Arriva Lucilla as an interactive show halfway between a concert and a musical, in which children sing, dance and take part for all 75 minutes.
The show alternates songs and storytelling moments, in a language the production calls simple, musical and reassuring, suitable even for the littlest ones. It's not a show to watch sitting in silence: the audience is invited to join in.
Lucilla's repertoire released by Alman Kids includes songs like Arriva Lucilla, which gives the show its title, Giù Giù, L'unicorno, Una bella colazione, Il Safari Africano, Facciamo la Macedonia, ABC Impariamo insieme, Dove c'è l'arcobaleno, Betta la nuvoletta, Coniglietto Hop Hop Hop, and holiday songs, from Un Natale speciale to Aspetto Babbo Natale. The setlist for the Rome show isn't published.
The production assures that lights, sounds and volume are calibrated for a young audience, pleasant and not invasive, and frankly admits that occasionally a child has gotten upset from the excitement. For more sensitive kids, sitting near an aisle lets you step out for a moment if needed.
During the show you can leave and come back into the house, in line with the theater's rules and without disturbing others. With small children it's a valuable thing to know.
Lucilla is the Italian soul of Alman Kids, the children's label of Alman Music, which presents her as its flagship Italian-language character.
Alman Kids releases children's songs in several languages: Lucilla's catalog even includes a Ukrainian version of Tutti gli animali. Lucilla is the Italian voice of this project.
Besides singles, Lucilla appears on the collections Cantiamo con gli animali and Buon Natale con Alman Kids. Many songs follow the school-year calendar: Carnival, Easter, Halloween, Christmas, the Befana.
A special feature of the show: children can leave a drawing or a photo for Lucilla with the staff or at the merchandise stand. As quantities allow, the production shares them on the character's social media profiles or in the Piccoli Artisti videos on YouTube.
The nicest curious fact is in the answer the production gives to those who don't know the character: you don't know Lucilla? Ask a child. It's a line that says everything about the nature of this audience: adults buy the tickets, but it's the children who know who Lucilla is, who know the songs by heart and who drag their parents to the theater.
The second curious fact is about the numbers. 700 million views in a little over two years, according to the label's profile. Over a billion today, according to the theater's description. For a character aimed at preschool children, these are numbers few Italian artists for adults can claim.
Third curious fact: the meet and greet rules are written with almost textbook care. Each pass gets a single type of photo, either just the children or the whole family. For safety reasons Lucilla doesn't give or receive kisses and doesn't pick children up. Behind the lightness of the show there's a precise organization, designed for hundreds of families at each date.
And a fourth: Brancaccio, a theater of big musicals, also has within its complex Brancaccino, a room of about 100 seats devoted to contemporary playwriting and children's theater. Here, a young audience is right at home.
Teatro Brancaccio, at Via Merulana 244, is one of the largest theaters in Rome: since 1937 it has had two foyers, a large orchestra and two balcony levels, for about 2,000 seats at the time. Today it's home to Viola Produzioni and hosts musicals, plays, dance, concerts and family shows.
The orchestra is divided into premium orchestra and orchestra, with sections A and B. Above are the first balcony, divided into A and B, and the second balcony. The balconies can only be reached on foot, with no elevators: with a stroller or a small child in your arms, the orchestra is the most comfortable choice.
Born as a variety and entertainment theater, Brancaccio hosted the Rome Opera for 15 years and today alternates big musicals and concerts. For a show that lives on audience participation, a large hall full of singing children is part of the show.
The hall is part of a complex that includes Brancaccino, a training area and a terrace on Via Merulana. For the full profile of the place there's the page devoted to Teatro Brancaccio.
What people rarely say, before buying tickets for a children's show, is how much the Sunday really costs. A ticket is needed for every adult and every child from 12 months of age: a family of four in the premium orchestra spends 168 euros, in the second balcony 132. The meet and greet is paid separately, per family, and merchandise is on sale in the theater. It's best to do the math beforehand, and choose your section accordingly.
The second thing nobody says is about strollers. The production clarifies that you can bring them, but they don't go into the house: the theater provides a storage area. With a very young child, that means holding them in your arms or on your lap for 75 minutes, and the ticket still has to be paid from 12 months.
The third is about phones and photos, where the rules don't fully match. Brancaccio's general rules ban photos and filming during shows. Lucilla's production writes that it can't forbid phones but asks, as a courtesy, not to use them, so as not to disturb other audience members. The point is the same: the phone stays in your pocket, and the memory is made at the meet and greet.
My advice is to choose the orchestra, and a seat near the aisle. With small children, being able to leave and come back without climbing over an entire row changes the experience: a sudden need, a moment of tiredness, a tear can be handled in a few seconds. The balconies cost less, but can only be reached on foot.
The second piece of advice is about the meet and greet. There are only 50 passes per date, they're sold separately and they sell out fast: if you know your child will want to meet Lucilla, buy it together with the ticket, not at the last minute. Each pass gets a single type of photo: better to decide beforehand: just the children, or the whole family.
Third piece of advice: bring a drawing. Children can leave it with the staff or at the merchandise stand, and some end up in the Piccoli Artisti videos on YouTube. For a child it's a simple way to feel part of the show.
Last piece of advice: arrive well ahead of time. Brancaccio's rules ask you to arrive at least an hour early, and with children, coats, the stroller drop-off and a bathroom trip before the start, you'll need the whole hour.
Teatro Brancaccio is at Via Merulana 244, in Esquilino, less than a kilometer from Termini station and a short walk from the Vittorio Emanuele stop on metro A.
The nearest stop is Vittorio Emanuele, on metro A: you exit onto Piazza Vittorio Emanuele II and reach Via Merulana in a few minutes. Alternatively, the Cavour stop on metro B, with a longer walk. From Termini you can also reach the theater on foot, passing Santa Maria Maggiore.
The theater lists three stops. On Via Merulana, at the Merulana/Brancaccio and Merulana/Mecenate stops, lines 16, 75, 714, 717 and C3 stop. At the Labicana/Merulana stop, lines 3, 53, 75, 85, 87, 186, 571, 810 and C3 stop.
The taxi stands listed by the theater are in Largo Brancaccio, in Piazza Vittorio Emanuele II at number 113, on Via Principe Amedeo 138, on Via Giolitti 6 and on Via Venosta. When a family show lets out, the Largo Brancaccio stand empties fast: with children it's best to book.
The theater doesn't list partner parking and parking in Esquilino is difficult. With children it may be worth leaving the car near a metro station and continuing by metro. For Sunday schedules, the Atac journey planner is the right tool.
It's well known that today's children discover music on screens, and that YouTube has become the first stage for many children's artists. It's mentioned much less that those very characters born online have brought thousands of families back to the theater: for many children, Lucilla's show is their first time in a big hall, with the curtain, the red seats, the balconies. Video leads to the theater, it doesn't replace it.
The second rarely mentioned fact concerns the training of those who bring these characters to life. Lucilla is not an improvised figure: the label's profile mentions the artist's degree in Education Sciences, and the playful, educational nature of the show. Behind a song like ABC Impariamo insieme there's a precise idea of how to talk to little ones.
The third fact is about Brancaccio. Everyone in Rome knows it as the theater of musicals. Fewer remember that from 1985 to 2000 it was home to the Fondazione dell'Opera di Roma. On the stage where Lucilla sings on Sunday, November 22, opera was performed for 15 years: a hall used to voices, and to big audiences.
During the show, avoid photos: Brancaccio's rules ban filming and photography, and the production asks you not to use your phone. The right photo, then, is the one at the meet and greet: the child with Lucilla, an autograph, a smile. It's the only official chance for a photo together, and it should be decided beforehand: one pass, one type of photo.
The second photo is taken before the show, in the foyer or in front of the theater facade on Via Merulana: the child holding the ticket, or the drawing prepared for Lucilla. At the end of November, at 17:00, the light is fading: the lit facade already gives an evening effect.
The third is the view of the house from above, before the lights go down: hundreds of seated children, the families, the closed curtain. From the balcony, no flash, with the phone put away right after.
Teatro Brancaccio is on Via Merulana, between the Basilica of Santa Maria Maggiore and the Basilica of San Giovanni in Laterano, in the Esquilino neighborhood.
Via Merulana links Santa Maria Maggiore and St. John Lateran. Along the street are Palazzo Merulana and, a little farther, the Auditorium of Maecenas, a hall from Roman times. The theater borders the gardens of Palazzo Brancaccio.
To the north is Piazza Vittorio Emanuele II with its gardens and the Porta Alchemica, a curiosity that kids like too, with its mysterious inscriptions.
For a Sunday with children in Rome there are more ideas on the Rome with kids page. Among the museums designed for them is Explora, the children's museum.
The history of Teatro Brancaccio begins in January 1916, when the hall opened under the name Teatro Morgana, built against the embankment of the gardens of the palace of the Field Brancaccio, the noble family that takes its name from Isabella Field, married to Prince Brancaccio.
In 1937 the hall was inaugurated in its current layout, with two foyers, a large orchestra and two balconies for about 2,000 seats, and took the name Teatro Brancaccio. In 1985 it became home to the Fondazione dell'Opera di Roma, which stayed there until 2000. The City of Rome then entrusted its direction to Gigi Proietti until 2007. Then came the management of Maurizio Costanzo until 2010 and of Stage Entertainment Italia until 2012. Since September 2012 the artistic director has been Alessandro Longobardi.
Recent years have seen its transformation into a cultural hub: Brancaccino for contemporary playwriting and children's theater, the academies, the terrace on Via Merulana. In the 2026 2027 season the hall alternates big musicals, concerts and family shows, including Brancaccio Lab's The Nutcracker. On November 22, 2026 it's Lucilla's turn.
Some of the biggest names in Italian and international entertainment have crossed the Brancaccio stage: Totò, Anna Magnani, Aldo Fabrizi and Gigi Proietti among the actors. Fabrizio De André, Louis Armstrong and Jimi Hendrix among the musicians. For 15 years the Rome Opera passed through here, with its opera seasons.
In the 2026 2027 season, among others, Amélie the musical, Aggiungi un posto a tavola and Michele Bravi, in concert two days before Lucilla, come through here. A wide program, which on Sunday afternoons opens up to the little ones.
On November 22 Lucilla comes to Brancaccio, with her staff and the Alman Kids songs, and above all hundreds of children come, many of them for their first time in a big theater. In our view they are the real stars of the day: the audience that in 20 years will fill the halls for plays and musicals.
Teatro Brancaccio's rules also apply to family shows: arrive at least an hour early, no entry once the show has started, no photos or filming, no food in the house.
The theater has a coat check, a bar and merchandise sales. Umbrellas aren't allowed in the house. Plastic bottles over half a liter, glass containers, helmets, professional cameras and selfie sticks aren't allowed. Food and drinks are consumed at the bar: have the snack beforehand, in the foyer.
You sit only in your assigned seat: for safety reasons you can't move, not even to empty seats. With more than one child it's best to buy seats next to each other in the same row.
The rules state that children under 14 may enter only with an adult. The production reminds you that every adult must have a valid ticket.
Teatro Brancaccio states that it has no architectural barriers for access to the orchestra: there's a ramp, an area for wheelchairs and an accessible restroom on the ground floor.
For wheelchair users and people with walking difficulties the theater reserves seats in the orchestra, while they last. The balconies can't be reached by wheelchair because there are no elevators. For visual and hearing disabilities there are seats by reservation.
For Lucilla's show the production states that the person with a disability and their companion buy a single ticket, and invites you to write to segreteria@almanmusic.com for information. The meet and greet is accessible too: if the reserved area can't be reached, Lucilla will come to you.
With the start at 18:00 and a running time of 75 minutes, the Arriva Lucilla Sunday shapes up as an afternoon in the center, the show and an early dinner near the theater.
If you arrive a few hours early, you can take a walk between Santa Maria Maggiore and Piazza Vittorio, with the square's gardens as a place for kids to let off steam before sitting still. At the end of November the light goes around 17:00: do your walking before then.
Brancaccio asks you to arrive at least an hour early. With children that hour fills up easily: the stroller drop-off, the coat check, the bathroom, a snack at the bar, a few minutes to look at the merchandise and to hand in the drawing for Lucilla. Going into the house calmly, before the lights go down, helps the little ones settle in.
The show is interactive: children sing and dance, and parents are invited to do the same. Leaving and coming back in is allowed, and a seat near the aisle makes every exit simple.
If you have a pass, stay in the theater after the show for the meeting with Lucilla: the area is organized by the production staff, and every child must be with at least one adult. Plan on an extra half hour before leaving.
In the theater there's an official merchandise stand run by the show's staff. If for some reason it's missing, the production points to its online store. With children it's best to decide beforehand how much to spend.
Around Brancaccio there are neighborhood bars and spots on Via Merulana, cuisines from many countries around Piazza Vittorio and, a 15-minute walk away, the Monti district with trattorias and pizzerias. For a stroll around the district there's the page on Rione Monti.
With the start at 18:00, have the snack beforehand, at the theater bar or at a bar on Via Merulana: there's no eating in the house.
The show ends around 19:15: a neighborhood pizzeria is the simplest way to wrap up the Sunday. With children it's best to book, because at that hour many families are looking for a table in the same blocks.
In late November Rome enters the season of indoor shows, with short afternoons and cool evenings.
By 17:00 it's already dark. Heavy jackets, an umbrella, and a spot at the coat check for coats and small backpacks.
Lucilla's repertoire includes several Christmas songs. At the end of November, with the first holiday lights in the city, some children will probably ask for them at the top of their lungs.
Arriva Lucilla is on stage at Teatro Brancaccio in Rome on Sunday, November 22, 2026 at 18:00, at Via Merulana 244. The show lasts about 75 minutes with no intermission and is designed for preschool and elementary school children.
Tickets for Arriva Lucilla at Teatro Brancaccio cost from 33 euros in the second balcony and first balcony B to 42 euros in the premium orchestra, with orchestra A at 40 and orchestra B at 37 euros. You buy them on the theater's official website or at the box office.
Yes, for Arriva Lucilla the production states that a ticket is required from 12 months of age, and that every adult must have their own. For younger children it's best to ask the Teatro Brancaccio box office for confirmation before the date.
The Arriva Lucilla meet and greet takes place after the show, is limited to 50 passes per date and is bought separately for each family. Children meet Lucilla, ask for an autograph and take a photo. Each pass includes a bag of goodies.
Yes, for Arriva Lucilla you can bring strollers to Teatro Brancaccio, but they don't go into the house: the theater provides a storage area. It's best to arrive early to drop them off calmly.
Yes, during Arriva Lucilla you can leave and come back into the house, in line with Teatro Brancaccio's rules and without disturbing other audience members. A seat near the aisle makes everything easier.
Arriva Lucilla is designed for preschool and elementary school children, but the production lists it as suitable for the whole family. The language is simple, musical and reassuring, and lights and volume are calibrated for a young audience. The show is interactive, with songs and dancing.
During Arriva Lucilla, avoid photos: Teatro Brancaccio's rules ban filming and photography, and the production asks you not to use your phone. The photo with Lucilla is taken at the meet and greet, after the show, with the pass bought separately.
You reach Teatro Brancaccio by metro A, Vittorio Emanuele stop, a few minutes' walk away. Buses 16, 75, 714, 717 and C3 run along Via Merulana. From Termini you can also walk there, passing Santa Maria Maggiore.
For many children, the Lucilla Sunday will be their first time in a big theater: the seats, the curtain, the balconies, hundreds of kids their age singing the same songs. My advice is to prepare it like a small party: orchestra tickets near the aisle, a meet and greet pass bought together with the ticket if your child cares about it, a drawing to leave for Lucilla, arrival an hour early with the snack already eaten. And the phone in your pocket during the show: the right photo comes afterward, with Lucilla beside you.
Article written by the editorial team of Tour Leader Pro, contact them for Private/Corporate/V.I.P. Tours and Experiences.
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